Today, small businesses have many digital tools available to them to help market their business. One thing all businesses should do is have some type of web presence. This presence can include your website and/or social media pages. Not all channels will work for every business. You need to figure out what channels will work best for you. Which media are you most comfortable with? Do you like to write a lot? You may want to start a blog or post on a blogging site such as Medium. If you are more into making videos, a Youtube channel is probably best for you. Play on your strong qualities to bring the best content to your audience.