Today, small businesses have many digital tools available to them to help market their business. One thing all businesses should do is have some type of web presence. This presence can include your website and/or social media pages. Not all channels will work for every business. You need to figure out what channels will work best for you. Which media are you most comfortable with? Do you like to write a lot? You may want to start a blog or post on a blogging site such as Medium. If you are more into making videos, a Youtube channel is probably best for you. Play on your strong qualities to bring the best content to your audience.
After you have presence you need to maintain your channels. Noone want to go to your Facebook page and see the last time you posted anything was three months ago. Post regularly and show people that you are an expert in your field by talking about your industry and things that are going on in it.