Marketing Minute Issue #6: Measure Your Search Engine Results With Google Insights

Measurement is an important part of digital marketing. Today we look at how Google continues to make metrics easier for businesses to understand, why doing SEO the wrong way can hurt you rankings, and some tips on how to use live stories to build your brand. Take a minute to start your week off right with these topics.

Google My Business Updates Insights Email Sent to Businesses

Google sends out monthly emails to businesses that gives them insight to analytics for your local listing. They recently updated it to be more informative and easier to read. The email tells you valuable information such as website visits, reviews and what type of searches you are showing up for.  (Source: Search Engine Land)

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Get More Fans and Followers for Your Personal Brand with Live Stories

Live stories are a great way to build a relationship with your fans and followers. Many businesses struggle with how to use live stories. These tips will help you get started. (Source: Business 2 Community)

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Snapchat Now Lets You Create Custom Geofilters Right In The App

Many small local based business are confused when it comes to Snapchat. What is it and how do you use it for marketing? The short version is that Snapchat started out as a messaging app and has grown into a unique social media platform (although Instagram is copying many of the things they do). It is based on ephemeral content, or content that disappears after a set period of time (usually 24 hours). Snap is a great way to show the personality of your business in a more casual way. Geofilters are graphics users can put over their video and pictures based on their location. You can purchase a geofilter and design it to reflect your brand, it is a new way to promote your business.  (Source: Tech Crunch)

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