Marketing Minute: Issue #5

We are going to keep it light on Fridays. We will share one important marketing article and give our take on it. We want to send you into the weekend with something to think about when it comes to the overall marketing strategy for your business. Enjoy!

1 Sentence That Will Make You Reconsider Your Entire Marketing Strategy

Forget all the fancy shiny tools that you can market with. You need a basic understanding of how marketing works and that can be summed up in one sentence “We buy based on emotion.” This statement holds the key to all marketing strategies. Your advertising and marketing efforts always have to keep in mind that your customer’s purchasing decisions will be made with their emotions. Read this article to find out why people buy minivans despite saying they never will.  (Source: Inc.)

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