Marketing Minute: Issue #4

People can now message you direct from your Google listing. Today we look at a new feature that Google is rolling out to Google my Business platform, how Facebook is bringing ads to their messenger app and how you can make custom geofilters for Snapchat right in the app. Take a minute to see how messaging platforms can help your business.

Google Begins Rolling Out Messaging Feature Within Google My Business

Customers will now be able to send you a direct message through your Google listing. You can turn the messaging on in your Google My Business page settings. It works like a standard text message, you choose the mobile number you want to receive the message to but Google disguises the number so the customers won’t see your cell number when you respond. It gives you the ability to communicate with consumers that may have questions quickly via text message.This is an interesting feature that you should be using for your business (Source: Search Engine Land)

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Ads Are Coming To Facebook Messenger’s Home Screen

Facebook as a business makes money off of it’s advertisers and they are always looking for new places to put ads. They found a new place and that is right in Facebook Messenger. Currently they are rolling out ads that will appear in the Facebook Messenger app. Advertisers will now have the option to include their Facebook ads on the Messenger app home screen. We are not sure if they are here to stay yet, they are going to see how people take to them first. Stay Tuned.   (Source: The Verge)

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Snapchat Now Lets You Create Custom Geofilters Right In The App

Many small local based business are confused when it comes to Snapchat. What is it and how do you use it for marketing? The short version is that Snapchat started out as a messaging app and has grown into a unique social media platform (although Instagram is copying many of the things they do). It is based on ephemeral content, or content that disappears after a set period of time (usually 24 hours). Snap is a great way to show the personality of your business in a more casual way. Geofilters are graphics users can put over their video and pictures based on their location. You can purchase a geofilter and design it to reflect your brand, it is a new way to promote your business.  (Source: Tech Crunch)

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