Marketing Minute #43: A Social Media Marketing Plan

All good marketing starts with a plan. If you want to successfully use social media to market your business, have a plan. Take a minute to see how to create a social media marketing plan for your business.


A Social Media Marketing Plan in 6 Easy Steps

The cornerstone of a good social media marketing strategy is planning. Before we touch a computer or digital device we always plan with good old fashioned pencil and paper. We make sure we have a clear plan and goals in place before we create anything. Here are some steps you can take to plan a solid strategy.

  1. Establish your social media objectives and goals
  2. Conduct a social media audit
  3. Create or optimize your social media profiles
  4. Inspiration for your social media engagement
  5. Develop a content plan and editorial calendar
  6. Track, evaluate, and improve your social media marketing plan

Read this article for more details on each step. (Source: MarTech)

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