Marketing Minute #24: Location Capabilities Are Good For Small Business

Social media platforms give you access to the same location services as the bigger brands. This makes social media a great platform for your digital marketing strategy? Take a minute to see how location capabilities can help you target the right customers in your area.


5 Ways to Use Facebook Ads to Take Down Your Competitors

Social media platforms have leveled the playing field for small local businesses. “Previously, television ads were out of reach for most companies, and print ads were affordable but less effective when targeting consumers.” Social media channels such as Facebook and Snapchat allow local small businesses to target audiences using location capabilities. Use these features to your advantage.  (Source: Adweek)

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