Marketing is about attention. The reason you hear so much about “social media marketing” is because there is a ton of attention on social platforms, but there are other ways to market successfully. Take a minute to see how you can use other methods to get people’s attention.
Marketing is More than Social Media
The attention span of consumers (and people in general) is dwindling. They have so much shoved in their face on a daily basis that it is hard to remember what you saw 5 minutes ago.
Small businesses need to find a way to get a piece of the consumers attention. Social media comes to mind for most because that is the shiny new object and the platforms have tons of users to market to. With so much information out there, the quality of marketing on social platforms is getting to be low quality.
Some ways you can grab the attention of the consumer are:
- Going More for Experiences
- Putting Social Media Where it Belongs
- Looking for Ways to Be Disruptive
- Developing a Stronger Personal Brand
Marketing is constantly changing and it is up to you to find new ways to get in front of your customers. (Source: Business 2 Community)
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