Marketing Minute #30: Data is the new currency

A strong feature of digital marketing is it’s data. Take a minute to see how you can use data to increase the effectiveness of your marketing efforts.

Data is the new currency, but are advertisers spending wisely?

One thing that makes digital marketing a good way for you to advertising is the data that comes along with it. When using digital platforms you have access to specific data that helps you target the right customers. Make sure you are using it the right way. (Source: Marketing Land)

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