Marketing Minute #22: Who should be contributing to your content marketing?

Content marketing is a great way to position your business as a leader in your industry. Who should be in charge of it? Take a minute to find out how content marketing is a company wide responsibility.

Who in Your Company Should Contribute to Your Content Marketing Program?

Using content in your marketing strategy is a great way for you to “address the problems, questions, and needs of your ideal customers.” Since everyone in your company helps solve the customers problems in one way or another, you should source your information for content from the whole staff. Both customer facing and behind the scenes staff have something to contribute.  (Source: Business 2 Community)

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