Marketing Minute #10: Using Facebook For Your Business

Facebook is one of the best social media platforms for promoting your business. Today we look at some of the important things you can do to get the most out of your efforts, and how you can use the new group feature for your Facebook business page. Take a minute to see how Facebook can grow your business.

4 Things You Need to Do Before Setting Up Your Business Facebook Page

The main thing to keep in mind when setting up your Facebook page for business (or maintaining one) is to have a strategy. Facebook gives you the opportunity to connect with your customers. “Your content must be relevant, engaging and purposeful.” Define the purpose of your page.

Make sure your profile is set up properly and all your information is correct. This includes the category of your business and contact information.

Photos you post must be visually appealing to draw in customers. Visual communication is a key part of marketing.

Most online traffic is from a mobile device these days. Be sure that the content you are putting out can easily be consumed on a mobile device. It is also imperative that you have a mobile friendly website for when visitors to your Facebook page click on a link to your site. (Source: Business 2 Commnnity)

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Facebook gives super-fans a home with new groups feature

A new feature “Groups for Pages” was recently released by Facebook. This gives you the chance to create sub groups within your busienss page. Think of them as fan clubs. It is a place where you can build a community of people who care enough about your busienss to join the discussion of specific topics. (Source: The Verge)

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