Rich Seidel

Co-Founder & Creative Director of Blue Stripe Creative. Twitter: @thebluestripe

What The Facebook News Feed Changes Mean For Small Business & Brands

Facebook recently announced major changes to the news feed that will impact small business, brands and publishers. The Facebook news feed changes are meant to bring more engaging content to users’ news feeds. Relevant information from friends and family will rank higher than brand content. In order to get any organic (or non-paid) reach for …

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Marketing Minute #50: Become a Thought Leader Through Social Media

7 Ways to Become a Thought Leader Through Social Media Content is what drives digital marketing. The information you put out on the web should position you as the go to expert in your industry. Some things you can do to become a thought leader are: Write focused articles Plan to create a book Speak at online, …

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Marketing Minute #48: Marketing Strategy in 3 Simple Steps

A solid strategy is the start of successful marketing. Having a starting point is important.  Take a minute to see how you can put together a strategy. Marketing Strategy in 3 Simple Steps With the right plan and strategy, your marketing efforts will give you better results. Some questions you want to ask yourself are: What objective …

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Marketing Minute #47: Creative Mobile Ads on Facebook and Instagram

Mobile device usage is higher than ever. You need to make ads that cater to the mobile smartphone user. Take a minute to see how to make sure your ads are made for a mobile audience. Tips for Creative Mobile Ads on Facebook and Instagram Digital marketing efforts usually revolve around consideration, clicks, and conversions. With …

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Marketing Minute #46: How to Generate Engagement on Your Facebook Page

The key to social media marketing is to create content that makes people engage. A big advantage of social media is the fact that customers can interact with you and your business. Take a minute to see how to post engaging content. How to Generate Insane Engagement on Your Facebook Page The content you put out …

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